Somebody smarter than me would have actually gone to look at that stuff. Have you seen any impact on Spotify streams or YouTube views? Your viral video earned more than 2 million views its first five days, and it racked up a million in its first 24 hours. Is that too dumb?” There’s a lot of self-censoring going on that we have to get over. We’ve been talking trying to figure out what we want to do next and we’ll come up with these ideas and then we always end up going, “Oh, I don’t know. We’re going to have to break through that a little bit. There’s this natural hesitation to let it fly. We’ve been holding back, but if we’re going to use TikTok, we just have to be more of our normal, stupid selves. When we, we thought, "Holy s-t, this might be the avenue to just mess around and show who we really are," instead of like," Yo, this is me behind the mic and this is me playing drums." It can be something a little more honest because, like I said, we spend as much time goofing off with the band as we do being really serious about the band. I don’t want to say it's more business-like, but it's more business-like. Our other social media outlets are used more seriously, for the band. How do you plan on using TikTok moving forward? We’ve been lucky enough to have been around for long enough that here we are twenty years later, still talking about the band and our music. Like, we get it! Some of the jokes and funny things that have been said about the band, to some it may be like, “Oh, that’s kind of harsh.” And for a second it might be, but then honestly, we’re those guys who start laughing. I wish people knew that we joke about our band probably more than anybody has ever joked about our band. We’ve been the butt of every joke and we’ve also been on the mountaintop. We’ve been around for long enough to be on the receiving end of amazing things on the internet, and also terrible things on social media. I don’t want to say there’s a misconception out there about the band taking itself very seriously, but if there is, I want to the way we clown each other all of the time. Honestly, that was the first thing that popped in my head. How did you come up with the idea to spoof the hashtag by roasting your band’s name? There was one where a dog basically tore up a house when the owner was away, and they came back to the dog singing that it’s not a perfect person, which I thought was funny. It's all new, really.ĭo you have a favorite #NotAPerfectPerson video you’ve watched, that you can recall? So I kind of see what's going on, but I didn’t have the app on my phone or know what it was really about. I have a 10-year-old daughter whose friends use it, but she doesn’t really use it that much. How familiar were you with TikTok before? They were telling us there were 300 million plus people doing this thing with our song, so that was enough for me to go check it out. I didn’t really hear how big it was until a week or so ago. I heard a little bit about it from some friends, saying that there was something going on on TikTok. When and how did you first find out that “The Reason” was going viral on TikTok? Even all these years later, Hoobastank is totally in on the joke.īelow, Hoobastank's Doug Robb talks to PopCrush about misconceptions, going randomly viral on TikTok and why "The Reason" still resonates after all these years.
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